88efb Privacy Policy — How We Handle Your Personal Information

88efb is an online casino and sports betting platform accessible at 88efb.bet, providing Pakistani players with a wide range of products including cricket betting, live dealer casino games, slots, fishing games, and instant games since 2018. For the purposes of this Privacy Policy, 88efb acts as the data controller in respect of all personal information collected from users who register, browse, or transact on the platform.

This Privacy Policy applies to all users of the 88efb platform regardless of the device or browser used to access it, including desktop, mobile browser, and any future dedicated application. By creating an 88efb account or continuing to use the platform, you confirm that you have read, understood, and accepted this Privacy Policy in full.

88efb collects personal information from you in several ways — directly when you register or transact, automatically as you use the platform, and occasionally from third-party verification services. Below is a comprehensive breakdown of the categories of data we collect.

88efb does not collect sensitive personal data such as biometric data (beyond a liveness selfie for identity verification), religious beliefs, political opinions, or health information unless specifically required by applicable law or regulation.

88efb uses the personal information we collect to provide a reliable, secure, and legally compliant gaming experience to players across Karachi, Lahore, Islamabad, Faisalabad, and all of Pakistan. The specific purposes for which we process your personal data are as follows:

• Account management: Creating, maintaining, and securing your 88efb player account, including identity verification and age confirmation (21+ policy).
• Transaction processing: Facilitating PKR deposits via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank, as well as processing withdrawal requests to verified payment methods.
• Customer support: Responding to queries raised via live chat or email, resolving disputes, and maintaining records of support interactions for quality assurance purposes.
• Fraud prevention and security: Detecting and preventing money laundering, bonus abuse, underage gambling, and other fraudulent or prohibited activities on the 88efb platform.
• Legal and regulatory compliance: Meeting our obligations under applicable international gaming regulations, anti-money laundering (AML) requirements, and know-your-customer (KYC) standards.
• Responsible gaming: Monitoring player activity to identify signs of problem gambling and delivering appropriate responsible gaming interventions, including deposit limit suggestions and self-exclusion support.
• Platform improvement: Analysing aggregated usage data and player feedback to improve the 88efb user experience, introduce new game categories, and optimise platform performance.
• Personalisation: Tailoring your 88efb experience by surfacing relevant game recommendations, promotions, and content based on your betting and gaming preferences.
• Marketing communications: Sending promotional emails, SMS notifications, and in-platform messages about 88efb bonuses, new games, and PSL cricket betting offers, subject to your communication preferences (see Clause 11).

88efb processes your personal data only where a valid legal basis exists for doing so. The legal bases we rely on are as follows:

• Contractual necessity: Processing required to fulfil our contractual obligations to you as a registered 88efb player — including account creation, transaction processing, and customer support.
• Legal obligation: Processing required to comply with applicable AML, KYC, and gaming regulatory requirements, including the retention of financial records for the periods mandated by applicable law.
• Legitimate interests: Processing carried out in pursuit of 88efb's legitimate business interests, including fraud detection, platform security, responsible gaming monitoring, and business analytics — provided those interests are not overridden by your rights and interests.
• Consent: Processing for purposes where we have obtained your explicit and freely given consent, including sending optional marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.

88efb does not share your personal information with third parties except in the limited circumstances described below. All third parties with whom we share data are required to handle that data in accordance with applicable data protection standards and are prohibited from using it for any purpose other than the specific service they provide to 88efb.

• Payment processors: Your financial data is shared with JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and bank transfer partners solely to process your deposits and withdrawals. These institutions operate under their own regulatory frameworks and data protection obligations.
• Identity verification providers: KYC verification data including CNIC copies and selfies may be processed by third-party identity verification services to confirm your identity and age. These providers are bound by strict data security agreements.
• Game software providers: Technical game data (session information, bet amounts, game outcomes) is shared with our licensed game software providers such as Evolution Gaming for live dealer game delivery. Personal identifying data is not passed to game providers beyond what is technically necessary.
• Fraud and security services: Anonymised or pseudonymised technical data (IP addresses, device fingerprints) may be shared with fraud prevention and cybersecurity partners to protect the integrity of the platform.
• Legal and regulatory authorities: Where required by applicable law, court order, or regulatory directive, 88efb may disclose personal data to law enforcement agencies, financial intelligence units, or gaming regulators. We will notify you of any such disclosure where legally permitted to do so.

88efb will never share your personal data with advertising networks, social media platforms, or data brokers for commercial purposes. International transfers of personal data, where they occur for the purposes listed above, are subject to appropriate contractual safeguards.

88efb uses cookies and similar tracking technologies on the platform to ensure proper functionality, improve your user experience, and gather analytics that help us make the platform better. Below is a summary of the types of cookies we use.

• Strictly necessary cookies: These cookies are required for the platform to function. They enable you to log in, navigate between pages, and maintain your session securely. These cookies cannot be disabled.
• Analytics cookies: We use analytics tools to understand how players navigate the 88efb platform — which games are most popular, which pages are visited most frequently, and where users encounter friction. This data is aggregated and does not identify you individually.
• Functional cookies: These cookies remember your preferences such as language settings, preferred game categories, and responsible gaming tool configurations so that your experience is consistent across sessions.
• Security cookies: Used to detect suspicious login patterns, identify bot activity, and prevent cross-site request forgery attacks. These are essential for account security.

You can manage non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of parts of the 88efb platform. A full cookie preference centre is accessible from your account settings once logged in.

88efb retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following general retention periods apply:

• Active account data: Personal, financial, and usage data associated with your 88efb account is retained for the lifetime of the account and for a minimum of 5 years following account closure, in line with AML and financial record-keeping requirements.
• KYC verification documents: CNIC copies and identity verification documents are retained for the period required by applicable regulation, typically a minimum of 5 years from the date of verification or from the date of the last transaction, whichever is later.
• Transaction records: All PKR deposit and withdrawal records are retained for a minimum of 5 years from the date of the transaction.
• Customer support communications: Live chat transcripts and email records are retained for 2 years from the date of the last interaction, unless they relate to an open or unresolved dispute.
• Marketing preferences: Records of your consent to or withdrawal from marketing communications are retained indefinitely to demonstrate compliance with applicable data protection rules.

Upon the expiry of the applicable retention period, your personal data will be securely deleted or anonymised in a manner that prevents reconstruction or re-identification.

88efb implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. Our security infrastructure includes the following:

• 256-bit SSL/TLS encryption applied across the entire 88efb platform, including all data transmissions between your device and our servers.
• Data encryption at rest for all sensitive personal and financial data stored on 88efb servers, ensuring that even in the event of a server breach, data cannot be read without the encryption key.
• Strict access controls limiting access to personal data to only those 88efb employees and contractors who require it to perform their job functions, with full access logging and regular auditing.
• Two-factor authentication (2FA) available to all 88efb users to provide an additional layer of account security beyond username and password.
• Regular security audits and penetration testing conducted by independent security professionals to identify and remediate vulnerabilities.
• Incident response procedures in place to detect, contain, and report data security incidents within the timeframes required by applicable regulations.

As an 88efb user, you hold the following rights in respect of your personal data. To exercise any of these rights, please contact our support team via live chat or at [email protected]. We will respond to all valid requests within 30 days.

• Right of access: You have the right to request a copy of the personal data 88efb holds about you, along with information about how and why it is being processed.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update basic profile information directly from your account dashboard.
• Right to erasure: You may request that 88efb delete your personal data where it is no longer necessary for the purposes for which it was collected. This right is subject to our legal obligations to retain certain data (see Clause 7).
• Right to restriction of processing: You have the right to request that 88efb restrict the processing of your personal data in certain circumstances, such as where you contest its accuracy or object to its use.
• Right to object: Where 88efb processes your data on the basis of legitimate interests, you have the right to object. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to data portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit it to another controller where technically feasible.
• Right to withdraw consent: Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of prior processing or your continued use of the platform.

88efb operates a strict 21+ policy. Our platform is not directed at, marketed to, or intended for use by individuals under the age of 21. We do not knowingly collect personal data from minors.

During the registration process, all users are required to confirm that they are 21 years of age or older. 88efb reserves the right to request age-verification documents at any point, and any account where the holder is found to be under 21 will be immediately suspended and permanently closed. Any real money balance held in such an account will be returned to the payment method from which the deposit was made, following an investigation.

We strongly encourage parents and guardians to make use of parental control software to prevent minors from accessing online gambling platforms. A range of free tools are available to help restrict access to gambling content on shared devices.

With your consent, 88efb may send you marketing communications via email, SMS, and in-platform notifications about promotions, bonuses, new game launches, PSL cricket betting offers, and other 88efb news relevant to Pakistani players.

• Opt-in: Marketing communications are sent only to users who have explicitly opted in during registration or subsequently through their account communication preferences.
• Opt-out: You can unsubscribe from 88efb marketing communications at any time by clicking the unsubscribe link in any marketing email, adjusting your notification preferences in your account dashboard, or contacting our support team via live chat.
• Self-excluded players: 88efb will not send any marketing communications to users who have activated a self-exclusion or cooling-off period under our responsible gaming tools. Marketing suppression is applied automatically upon self-exclusion activation.

88efb reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or the services we offer. The date of the most recent revision is displayed at the top of this page.

When material changes are made to this Privacy Policy, 88efb will notify registered users via a notification in their account dashboard and, where the changes significantly affect how we process your data, by email to the address registered on your account. Your continued use of the 88efb platform following publication of any revised Privacy Policy constitutes your acknowledgement of those changes.

We encourage you to review this Privacy Policy periodically so you remain informed about how 88efb is protecting your personal information. Previous versions of this Privacy Policy are available on request from our support team.